Wine and Friends is a brand that specializes in marketing and selling unique and high-quality boutique wines. They cater to corporate clients, offering branded wines for corporate events, gifts for employees, and as part of catering services and wine tastings. In addition to their curated selection, they also create unique blends of their own.

Wine and Friends collaborates with top-tier Israeli wineries and industry professionals, ensuring the highest standards of quality and service. Their range focuses on Israeli and international wines, particularly from leading boutique wineries. The wines are carefully selected based on strict criteria, emphasizing quality and showcasing the diversity of wine-growing regions.

Since their establishment in 2010, Wine and Friends has been serving businesses of all sizes, providing alcohol, gift packages, and personalized labels for both wine and alcohol bottles, enhancing the value they bring to customers