Wine Lady is a wine and experiences brand led by sommelier Alessandra Pistoni, whose approach brings together the art of drinking wine, the science of tasting and the culture of sharing it. The online shop offers personally selected bottles chosen for their character, provenance and the stories behind them. Its range includes red, white and rosé wines, sparkling wines and spirits, with selections from wineries such as Corte Saibante, Kellerei St. Michael Eppan, Franciacorta producers and other Italian estates. Featured products include Valpolicella Ripasso, Chardonnay and Riesling, alongside gin and aperitifs.

Wine Lady also offers tailored experiences. Alessandra can help arrange private wine tastings for guests at a winery, on a boat or at a location of their choice. The experiences section also introduces trips to wineries and charming relais with spas, inviting visitors to discover places, landscapes and local wines. Merchandise, including branded T-shirts, is available as well. Wine Lady presents wine not only as a product, but as a way to explore people, places and memorable moments.