Kent Fried sales

Winter Sport Sales is an independent sales representative organization serving outdoor and snow sports retailers across the Mid-Atlantic region, including New York, New Jersey, Pennsylvania, Delaware, Maryland, Washington, D.C., and Northern Virginia. The company sells and services products on behalf of the brands it represents, helping connect retailers with offerings suited to their customers and business needs.

Its represented brands include Atomic, Descente, Hestra, SVST, Lenz, Peak Performance, and Aloe Up. Through these relationships, Winter Sport Sales supports retailers in the outdoor and snow sports market, with a focus on building strong partnerships and delivering responsive service. The organization’s approach is guided by two stated principles: exceeding customer service expectations and always doing the right thing. This means understanding customers’ needs and concerns while also respecting the interests of the brands it represents.

Led by principal Kent Fried, the team also includes operations assistant Gunnar Bergey, whose experience spans outdoor sports such as skiing, motorcycling, and cycling.