WiO is an advertising technology platform that helps brands make television campaigns interactive and measurable across Linear TV, connected TV (CTV), OTT, streaming and ad-supported video-on-demand services. Its system brings campaign management, creative tools, audience engagement and attribution together, enabling advertisers to track how viewers respond across media platforms and local markets.

WiO supports dynamic QR codes tailored to media placements, geographic areas or offers, as well as customizable TV overlays such as lower thirds, bugs and J-shaped designs. Its action landing pages let viewers choose among multiple ways to engage. The platform can measure 18 types of attributable actions, including website visits, purchases, calls, texts, app downloads, coupon use and video views, and can track activity directed to major retailers.

Advertisers can access real-time reporting, geographic viewer maps and daypart heat maps to assess engagement by time, location, platform, product and offer. WiO says Nielsen Sigma powers its verification of local airings and audience reach.