Wir

WIR Group, also known as PT WIR Asia, Tbk (IDX: WIRG), is an Indonesia-based integrated technology group focused on augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). It develops immersive software and smart-society solutions for businesses and customers, with projects spanning more than 20 countries, including Indonesia, Singapore, Malaysia, Thailand, Australia, Spain, Nigeria, and the United States. The company describes itself as a Southeast Asian AR pioneer, introducing the technology in 2009, and has received multiple international awards.

Its businesses address different needs: AR&Co develops augmented reality solutions for brands; DAV provides smart kiosks combining AR, AI, and Internet of Things technology, installed in strategic locations; and Mindstores develops virtual store networks with well-known retail partners. WIR Group’s services help brands create interactive experiences and apply immersive technologies to commerce and customer engagement. Its work also reflects an interest in Web 3.0 and emerging digital environments. Through tailored solutions and measurable data, the group aims to help organizations adapt to new technologies and deliver engaging customer experiences.