Its services focus on identifying, reviewing, and labeling AI-generated images and videos published on websites, with tamper-resistant records documenting checks and human approvals. The platform includes a website checker that scans a sample of public pages without registration, an ongoing monitor that measures labeling activity, and an AI inventory for recording how teams use AI systems. Users can also create a public AI profile, display a transparency widget and signet, and access guidance through an AI Act handbook, educational videos, and a questionnaire to assess whether labeling rules apply.

really. ai says its system makes recommendations, while people make the final decisions about classification and publication. The website describes its infrastructure as hosted in the EU and says it uses no cookies or personal tracking.

A single script can add labeling features to a website