Wirkungsökonomie
@wirkungsoekonomie.de
Die Wirkungsökonomie ist ein umfassendes Wirtschafts- und Gesellschaftsmodell. Es richtet wirtschaftliche, staatliche und gesellschaftliche Entscheidungen an ihren tatsächlichen Folgen aus: für Menschen, Umwelt und Demokratie. Was Lebensbedingungen verbessert, soll sich lohnen. Schwere Schäden sollen verhindert werden.
Wirkungsökonomie's Company Logos
Wirkungsökonomie's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#D69D35
Hokey Pokey
214, 157, 53
39, 66, 52
0, 27, 75, 16
#24314F
Cloud Burst
36, 49, 79
222, 37, 23
54, 38, 0, 69
#F6F1E8
Merino
246, 241, 232
39, 44, 94
0, 2, 6, 4
About Wirkungsökonomie
Wirkungsökonomie (WÖk) is a framework for aligning economic, government and societal decisions with their real-world consequences for people, the environment and democracy. Its central principle is that decisions should be judged not only by what they deliver, but by whether they genuinely improve living conditions, prevent harm and distribute effects fairly. The approach encourages organizations to define problems and goals, examine how actions may produce change, compare alternatives and check results over time, including unintended consequences and risks.
WÖk presents its model through accessible explanations, practical examples and more detailed methodological guidance. Its website offers learning resources, tools and an example of impact controlling, alongside books, technical papers and a library. It also provides information for different audiences and roles, invites questions and debate, and encourages participation in developing the framework. WÖk builds on existing sustainability, evaluation and public-sector review approaches rather than claiming to replace them. It aims to connect these elements in a consistent process that supports transparent decisions, evidence-based assessment and ongoing learning.
Brand industry
Science and Education
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size