WISE, which stands for Women’s Initiative for Startups and Entrepreneurship, is a brand dedicated to supporting and empowering women in Vietnam to start and develop businesses. Established in 2017, WISE has a community of over 20,000 women entrepreneurs who aspire to become successful business owners. The brand has provided training to over 200,000 women across Vietnam, offering startup acceleration programs for female-founded startups and helping them raise nearly $5 million in investment capital.

WISE also connects hundreds of women with mentorship programs, business networking events, and financial outreach initiatives. Additionally, WISE conducts research and advocates for policies that promote women's entrepreneurship in Vietnam. Through their efforts, they have boosted the capacity of more than 210,000 women, supported 30,000 women in business, and raised $5 million in early-stage funding for 75 women-led enterprises.

With a commitment to building a strong entrepreneurial community, WISE aims to enhance the skills and connections of women, providing them with the resources they need to succeed in business