Wishes & Wants is a free, personalised gift-list and gift-discovery service designed to make giving easier for every occasion. Users can create, customise, and share lists so friends and family can choose gifts they genuinely want, helping take the guesswork out of weddings, birthdays, Christmas, baby showers, and other celebrations. The service works as a universal wishlist, allowing people to add gift ideas from online shops such as Amazon, John Lewis, eBay, and Etsy.

Wishes & Wants also offers gift-finding tools for adults and children. Its Gift Finder for Kids features Bumble, an AI-powered gift companion that helps users explore playful, illustrated ideas and find presents. The site shares recently added gift suggestions, occasion-based inspiration, and seasonal collections for events including Halloween, Valentine’s Day, and Easter. It also highlights selected products and promotions, such as handmade festive jewellery from Daisy Meadow. With list editing features available to signed-in users, Wishes & Wants brings gift planning, discovery, and sharing together in one accessible service.