WIT is a digital marketing and gamification platform that helps brands engage audiences, capture first-party data, and grow revenue through interactive experiences. The company says it serves more than 200 well-known brands, including sports teams and entertainment organizations. Its platform offers a suite of 40 ready-to-launch activations, alongside bespoke digital campaigns tailored to each partner’s goals.

Available formats include giveaways, sweepstakes, contests, polls, games, scratch-and-win promotions, and partner integrations. These experiences are designed to turn routine promotions into engaging moments that can deepen audience relationships, increase participation, and create new revenue opportunities. WIT also works with clients to brainstorm, build, and execute custom campaigns, with support from planning through launch.

Examples on its website include 7 Brew’s Flavor Madness Scratch ‘N Win campaign, which paired daily chances to win prizes with the 2025 March Madness season. WIT’s partners report using its activations to improve engagement and opt-in rates, grow databases, and strengthen fan connections. The company positions itself as a collaborative marketing partner focused on campaign performance and client success.