Gems is a creator advertising platform that helps brands find vetted creators and run their content as Partnership Ads on Meta. Designed to improve campaign performance while reducing operational work, it supports the process from creator sourcing through measurement. Brands describe their target creator, audience and budget, then review matched profiles selected from a database of 250 million creators. Gems assesses profiles against more than 15 criteria, including engagement quality, fake followers, brand safety and sponsored-content history.

The platform automates creator negotiation, contracts and payouts across more than 100 countries. Brands approve creators and final content, while ads run from the brand’s own Meta account, using its audiences, pixel and campaign history. Gems can also support brands that want to work with creators they already know. A dashboard tracks results such as customer acquisition cost, cost per acquisition and return on ad spend by creator, helping teams identify which content to scale.