Icarus is an AI creative suite designed to help businesses produce photos, videos and advertisements in-house while maintaining a consistent brand look, model and product across different assets. The platform offers tools for generating and editing images and video, including product photography, campaign shoots, listing images, posters, logos and user-generated-content-style ads. Users can create clips from prompts or photos, edit existing videos by describing changes, transfer motion and swap objects.

Icarus also provides image upscaling and supports bulk uploads, folders, saved creative spaces, and brand “taste” and memory features to help apply consistent visual direction. The service integrates with AI tools and workflows including Claude, ChatGPT, Claude Code, Cursor, VS Code and a command-line interface. Its site also offers free utilities such as a product image resizer, product image requirements checker, ad image size guide and image metadata viewer.

Icarus presents options for individual use and enterprise customers, with pricing information, contact and support resources, and a library of creative examples and templates