Within Reach is a dynamic brand that aims to catalyze a movement of local churches committed to saturating the city with the gospel. Their mission is to reach the city for Christ and transform lives through their impactful initiatives. One of their primary goals is to reach the city by growing their attendance and baptisms by 7% per year.

This ambitious target will lead to doubling their movement every ten years and reaching 30,000 new believers by 2025. To achieve this, they focus on training congregations in personal evangelism, implementing strategies to reach lost people, and tracking attendance and conversions. Additionally, Within Reach is dedicated to planting 40 churches or sites by 2025, with the expectation that each church will also plant at least one church or site.

They also emphasize the importance of demonstrating the gospel through compassion initiatives, participating in citywide serve efforts, and developing leaders within the church. By joining the Within Reach movement, individuals and churches can play a vital role in reaching their city for Christ