Posted is a viral content marketing platform that helps brands create and scale social media content through creator competitions and direct collaborations. Rather than spending time sourcing, negotiating with, and managing creators, brands can publish a brief and invite creators to submit videos. In contests, creators post content on their own social channels and compete for views, helping brands reach new audiences and assess which ideas resonate organically.

Brands pay for top-performing content and retain ownership of winning submissions, which can then be used in paid advertising campaigns. Posted also offers a Deals feature for brands seeking more control: creators submit tailored videos with proposed bids, and brands can accept, request edits, or decline submissions with feedback. Campaigns can specify rules, inspiration, and target creator regions.

The platform serves businesses across categories including fashion, beauty, finance, gaming, health, home, pets, and technology. Posted says it has more than 100,000 creators, has delivered over 1,000 campaigns, and generated more than one billion views.