Witte-perel is an online retailer focused on at-home smile care and oral hygiene. Its website presents products from brands including Crest, Opalescence, Philips Zoom and Oral-B, alongside electric toothbrushes and other accessories. The range is organized around whitening strips, whitening gels, toothpaste and toothbrushes, with promotions and new products featured for shoppers exploring different options.

Whitening strips include several Crest varieties, described as cosmetic products for home use. Whitening gels from Opalescence and Philips Zoom are offered in different formulas and set sizes; some are intended for use with dental trays. The catalogue also includes electric toothbrushes in several styles and colors, replacement brush heads, a USB-rechargeable ultrasonic dental cleaner and a toothbrush model supplied with a UV sterilizer. Product listings provide details such as included accessories, available options, customer ratings and prices.

Witte-perel also offers shopping information and support through its website, with pages covering payment methods, shipping, returns, withdrawal rights, service terms, frequently asked questions and contact details.