Unclaimed brand
The World's Largest Swimming Lesson™, also known as WLSL, is a promotional event designed to build awareness and generate local and national press attention about the vital importance of teaching kids to swim to help prevent drowning.
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Hex Code
Color name
RGB
HSL
CMYK
#F68937
Jaffa
246, 137, 55
26, 91, 59
0, 44, 78, 4
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#3B5998
Chambray
59, 89, 152
221, 44, 41
61, 41, 0, 40
The World’s Largest Swimming Lesson™ (WLSL) is a pivotal global initiative aimed at drowning prevention, launched by the World Waterpark Association in 2010. This renowned program, endorsed by numerous aquatics and safety organizations, emphasizes the critical importance of teaching swimming to children, a vital life-saving skill. With drowning being a leading cause of death among young children, WLSL seeks to raise awareness and promote aquatic safety through its annual event, which takes place across a variety of aquatic facilities worldwide, including waterparks, public pools, and swim schools.
Since its inception, over 383,000 individuals from 53 countries have participated in WLSL, generating billions of media impressions highlighting the message that "Swimming Lessons Save Lives™." The event holds multiple Guinness World Records, showcasing its significant global reach. In preparation for its 15th anniversary on June 20, 2024, WLSL continues its mission to reduce drowning risks by providing essential swimming instruction and fostering community engagement in water safety, underscoring that participation in swim lessons can decrease drowning risks by up to 88%.
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Community and Society
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How do I download the WLSL logo?
The WLSL logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are WLSL's brand colors?
The WLSL color palette uses the hex codes #F68937, #FFFFFF and #3B5998.
The WLSL name, logos and brand assets are trademarks of WLSL and its affiliates. Brandfetch isn't affiliated with or endorsed by WLSL. Their use is subject to WLSL's brand guidelines.
