Welect

Welect is a brand that offers a unique and innovative approach to advertising. With their Choice-Driven Advertising, they enable advertisers to successfully promote their video campaigns by allowing users to have control over their ad consumption. This organic targeting method ensures that the ads are relevant and tailored to each individual user's preferences.

One of the key advantages of Welect's self-determined ad consumption is that it allows for precise targeting without the need for cookies, making it compliant with data protection regulations like the DSGVO and ePrivacy. Furthermore, studies have shown that self-determined ad consumption significantly increases advertising effectiveness, as users are more engaged and receptive to the messages conveyed. Welect also prioritizes user satisfaction, as consumers have full control over the ads they watch.

This results in a high level of satisfaction, with Welect avoiding ad-blocking and achieving accurate adserver tracking. With a wide range of case studies from renowned brands like Facebook, Bosch, and Apple, Welect has proven its ability to deliver high reach and target diverse audiences. They are already integrated with numerous premium publishers, reaching over 25 million unique users per month.

Welect is paving the way for the future of advertising, offering targeting solutions with and without third-party cookies. Their innovative approach has garnered praise from industry experts, as it successfully reaches even those who are typically averse to advertising. To maximize effectiveness and conversions, Welect offers shoppable video ad functions, allowing interested users to deepen their engagement and optimize website conversions.

With their cookieless functionality, Welect is well-positioned for the future of advertising. For inquiries or to learn more about Welect and their services, you can reach out to their contact team at contact@welect. de or call +49 211 1581 9744.

They are located at Duisburger Straße 19, 40477 Düsseldorf