WM Bayou is a Texas-based fishing brand that makes custom, American-made soft plastic lures. Crafted by passionate anglers, its baits are designed to offer fresh approaches for fishing and help anglers catch more fish. The range covers bass fishing and other species, with options for different techniques, conditions, and tackle styles.

WM Bayou’s lineup includes drop-shot, finesse, Ned, panfish, swim, BFS, weedless, and worm-style baits. Featured products include the Techno Frog, a weedless frog bait; the Baby Thing and Tadler, finesse and BFS lures; the Swamp Bat creature bait; the Whip Worm; the Freefall Fry shad bait; the Phat Paddle paddle-tail swimbait; and the Bio Craw. Products are available in a variety of colors, with prices shown on the site.

Customers can browse best sellers, new arrivals, and all baits through the online shop. WM Bayou also invites anglers to join its community and newsletter for updates on new baits and discounts.