Women in Sport Aotearoa is a brand dedicated to promoting and supporting women and girls in the world of sport and recreation. They are involved in a wide range of international, national, and grassroots programmes and projects that aim to ensure that women and girls are valued, visible, and influential in the sporting industry. The brand's mission is to provide equal opportunities for women and girls to participate, compete, and build successful careers in sports.

One of their key initiatives is the Insight Hub, which offers real insights that can be used to advocate for change in gender equity issues. They also have a network called Hine Manawa Rau, where people can stay updated on national developments in women's sports. The brand's Young Women's Leadership Programme, Whanake o te Kōpara, is run in partnership with The Shift Foundation and aims to empower young women to become leaders. Additionally, Women in Sport Aotearoa has a Pacific Women's Leadership Programme that promotes mentorship and cultural exchange for emerging female leaders from Pacific Island nations.

Through their advocacy campaigns, the brand drives awareness and engagement in gender equity issues in sport. They also work on a global level through their involvement in the International Working Group on Women and Sport Secretariat & Conference 2018-2022.

Overall, Women in Sport Aotearoa is committed to championing gender equality in sports and recreation, ensuring that all women and girls have the opportunity to thrive in this field.