Unclaimed brand
Whether you are a first-time parent or already a “trained” parent, we aim to help every parent build confidence as you embark on your parenthood journey from pregnancy to childbirth and beyond, by sharing comprehensive and intimate information about pregnancy, childbirth, breastfeeding and baby care.
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Color name
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CMYK
#7C1B8C
Seance
124, 27, 140
292, 68, 33
11, 81, 0, 45
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White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#00A32A
Green Haze
0, 163, 42
135, 100, 32
100, 0, 74, 36
ParentCraft by Dr Wong Boh Boi is a parent education and support brand helping families build confidence from pregnancy through childbirth and early baby care. Founded by Dr Wong Boh Boi, known as the “Baby Whisperer,” the organisation draws on more than 40 years of experience in lactation consultancy, antenatal education and baby care. It says it has supported over 500,000 parents since the 1990s.
Its services include antenatal classes, breastfeeding guidance, infant care and weaning education, baby massage, training and consultancy, workshops, consultations and home visits. Classes cover physical and mental preparation for parenthood, maternal nutrition, labour and breathing techniques, newborn care and postnatal breastfeeding. The brand also offers sleep training and parenting support, with resources for families navigating each stage of the journey.
Alongside its classes and services, ParentCraft shares expert articles, quick tips, events and activities on topics such as pregnancy, childbirth, breastfeeding and caring for a newborn.
Brand industry
Health
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