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Hex Code
Color name
RGB
HSL
CMYK
#1A73E8
Royal Blue
26, 115, 232
214, 82, 51
89, 50, 0, 9
#202124
Shark
32, 33, 36
225, 6, 13
11, 8, 0, 86
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Lazada Group, founded in 2012, is the leading eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the goal of serving 300 million customers by 2030, Lazada connects diverse regional consumers through advanced technology and logistics capabilities. As a regional flagship of the Alibaba Group since 2016, Lazada leverages Alibaba's robust technology infrastructure to enhance the shopping experience.
Lazada offers a range of services, including LazMall, Southeast Asia's largest virtual mall featuring over 32,000 brands with guaranteed product authenticity and fast delivery. The Lazada Marketplace enables retailers to reach millions of consumers while providing a suite of support services, including secure payments and customer care. Additionally, Lazada's cross-border capabilities allow international and local brands to connect with consumers across regions. With a commitment to innovative technology and robust logistics, Lazada continues to redefine the retail landscape in Southeast Asia.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes as a dark logo. Download as SVG or transparent PNG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #1A73E8, #202124 and #FFFFFF.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.