Woof is a dog-product brand focused on enrichment, helping keep dogs engaged while giving their owners a practical way to make treat time last longer. Its flagship Pupsicle is a refillable, freezable ball with a hollow center for treats or soft fillings. Dogs lick to reach the contents, turning a snack into an extended activity.

Woof’s range includes interactive toys, dental and chewing products, lick mats, slow feeders, refill treats, mixes, and bundled starter kits. The refills come in flavors and formulations such as chicken, peanut butter and beef, calming support, allergy support, hip and joint support, and dental care. The brand also offers molds for making homemade Pupsicle refills.

Its products are organized around reusable toys and compatible treats, with size options for small, medium, and large dogs. Woof says its collection is curated for dogs, with straightforward pricing and fast, reliable shipping. Founded by Daniel Haarburger, the brand grew from a toy he made to keep his rescue puppy occupied during recovery