The Xcel Energy Wool Bowl

The City of Roswell, New Mexico, is dedicated to enhancing its appeal as a tourist destination through its Lodgers' Tax initiative. This 5% tax is levied on property owners and managers renting rooms and properties, generating vital revenue that supports the promotion of tourist-related events and facilities. The city actively encourages special events that attract visitors and enrich the community, providing funding for eligible events through a structured application process.

Organizers can apply for Lodgers' Tax Funding for events occurring from July 1, 2025, to June 30, 2026. Furthermore, a special event permit is required for events utilizing city streets or services, ensuring proper management and compliance with local regulations. The City of Roswell's commitment to fostering tourism is evident in its comprehensive support systems, including the Occupancy Tax Board and detailed guidelines for reporting Lodgers' Tax and Bed Fees.

By promoting local events and facilitating the necessary permits, Roswell creates a vibrant community for both residents and tourists