WorkingTheory Partners

WorkingTheory Partners is an employer brand strategy and design consultancy that brings research, strategy, creative, and design together in one practice. The same senior people work with clients from the initial research through final design, aiming to maintain a consistent standard and preserve useful insights throughout the process. The firm helps organizations build employer brands around a clear, credible promise that reflects what candidates are told, what the company communicates publicly, and what employees experience.

Its services include employer brand strategy and design, employer value proposition (EVP) insights and development, and work on people experience, culture, and purpose.

WorkingTheory also focuses on connecting the stages of the employee journey, from attraction and recruitment through onboarding, development, retention, offboarding, and advocacy. Its approach aligns messaging, creative, and measurement across those stages so that the employer promise remains consistent.