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WorldAutoSteel, the automotive group of the World Steel Association, is comprised of 18 major global steel producers from around the world. Our mission is to advance and communicate steel's unique ability to meet the automotive industry's needs and challenges in a sustainable and environmentally responsible way.
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Hex Code
Color name
RGB
HSL
CMYK
#5C7F92
Hoki
92, 127, 146
201, 23, 47
37, 13, 0, 43
#212121
Mine Shaft
33, 33, 33
0, 0, 13
0, 0, 0, 87
#FFCB70
Goldenrod
255, 203, 112
38, 100, 72
0, 20, 56, 0
WorldAutoSteel is the automotive division of the World Steel Association, representing 18 prominent global automotive steel producers. The organization is dedicated to showcasing steel's unique capabilities to address the automotive industry's demands while maintaining a strong commitment to sustainability and environmental responsibility. WorldAutoSteel actively engages in various initiatives, offering resources such as Advanced High-Strength Steel (AHSS) guidelines, design advisor tools, and life cycle assessment (LCA) studies aimed at optimizing vehicle design and reducing emissions.
The group provides innovative solutions and insights through projects like Steel E-Motive and FutureSteelVehicle, which focus on lightweighting and enhancing fuel efficiency. They also share valuable data on mass benchmarking and the cost benefits of using steel compared to alternative materials like aluminum. By fostering collaboration among steel producers and automotive manufacturers, WorldAutoSteel plays a crucial role in advancing the industry's sustainability goals while ensuring vehicle safety and performance. Their efforts underscore the importance of steel in modern automotive applications, helping to shape the future of mobility.
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Heavy Industry and Engineering
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The WorldAutoSteel name, logos and brand assets are trademarks of WorldAutoSteel and its affiliates. Brandfetch isn't affiliated with or endorsed by WorldAutoSteel. Their use is subject to WorldAutoSteel's brand guidelines.
