World Data Lab
@worlddatalab.com
Size markets with consumer spending forecasts for 190+ countries, 9,000+ cities and 200+ categories, refreshed quarterly and projected to 2050.
World Data Lab's Company Logos


World Data Lab's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#2E3789
Bay of Many
46, 55, 137
234, 50, 36
66, 60, 0, 46
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#00047A
Navy Blue
0, 4, 122
238, 100, 24
100, 97, 0, 52
About World Data Lab
World Data Lab (WDL) is a pioneering organization committed to democratizing access to data, particularly focused on developing nations. Founded in 2014 by seasoned World Bank alumni Homi Kharas and Wolfgang Fengler, WDL emerged in response to a significant gap in reliable data for global development initiatives. The organization uses advanced data science methodologies to model and forecast consumer trends, demographic shifts, and spending behaviors. Its flagship platform, World Data Pro, is instrumental for businesses and organizations making data-driven decisions.
WDL’s impactful projects include the World Poverty Clock, which challenges prevailing narratives around poverty, and the Internet Poverty Index, which addresses data deficits in Africa. With a dedicated team based in multiple global locations, including a newly established office in Kenya, WDL focuses on enhancing local data capabilities through innovative tools and compassionate support. Their core values encompass innovation, integrity, and empathy, driving their mission to turn complex global datasets into actionable insights for growth and social impact.
Brand industry
Business and Consumer Services
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