World Day of Remembrance for Road Traffic Victims© is an internationally recognized brand that aims to raise awareness and take action against the global pandemic of road traffic deaths and injuries. Commemorated on the third Sunday of November each year, this high-profile event serves as a platform for road traffic victims and their families to remember those who have lost their lives or been seriously injured on the roads. It also highlights the vital work of emergency services and advocates for justice in the legal response to road deaths and injuries.

Through a range of materials, events, and partnerships, World Day of Remembrance ensures that the voices of victims and their families are heard, and advocates for better support systems and evidence-based actions to prevent further tragedies. With millions of road victims added each year to the already staggering toll, this brand plays a crucial role in achieving the 50% road casualty reduction target set for the new Decade of Action 2021-2030. By focusing on justice, including traffic law enforcement, thorough investigations, criminal prosecutions, and civil compensation, World Day of Remembrance promotes accountability and prevention for a safer future