JIGZUP is a puzzle brand presenting a fast-paced alternative to traditional jigsaw puzzles, designed to bring puzzle-solving together with the feel of a board or party game. Its signature JIGZUP uses pieces arranged on a letter-and-number grid, with players sliding pieces onto a puzzle board to complete the design. Players can challenge themselves to beat their best time or take a more relaxed approach, and newcomers are encouraged to begin with the yellow pieces.

The brand promotes its puzzle through a pre-release registration and Kickstarter campaign, describing a limited opportunity to get a JIGZUP during September. JIGZUP also runs interactive puzzle activities and events. Its website invites players to register for the inaugural JIGZUP World Championships in 2026, where participants can compete for the title of world champion. A monthly mini JIGZUP challenge offers another way to play: complete the puzzle to enter for a chance to win a JIGZUP. Visitors can also sign up for the brand’s newsletter for updates.