Wowpet is an online store offering products for dogs and cats, with a catalogue organized around everyday care, comfort, feeding and play. Dog supplies include collars, leads, harnesses, muzzles, clothing, toys, food and treats, bowls, beds, carriers and crates, grooming products, and parasite-control items. For cats, the range includes collars, leads, harnesses, toys, food and treats, bowls, beds, carriers, grooming and parasite-control products, litter trays and litter, and scratching posts.

Customers can browse discounted items, add products to a shopping cart, and place orders online; the store also invites shoppers to order by phone. Wowpet provides customer reviews and a loyalty program, and offers account registration and access to personalized discounts for signed-in customers. For enquiries, the site lists a telephone number, email address, Viber and Telegram contact options, and a callback request form.

Its stated purpose is to help customers find supplies to surprise and care for their pets, bringing a broad selection of dog and cat essentials together in one online shop