WP Store, part of WP Lavori in Corso, is a brand that breaks away from conventions by searching for and selecting the latest innovations that will become trends. Since 1982, WP has been a pioneer in interpreting styles and aesthetics, bridging the gap between urban and outdoor fashion. The brand is a creative hub that breathes in the present and looks towards the future, offering inspiration without imposition.

WP Store is a complete world that appreciates art in all its forms, from music to theater, from painting to architecture, and from tailoring to design. They curate a collection of brands and products that have compelling stories to tell. Founded in Bologna, WP Lavori in Corso is driven by the vision of Giuseppe Calori and his daughter Cristina, who introduced previously unknown American fashion brands to Italy.

With a focus on functional, authentic, and high-quality products, WP Store offers an extensive range of clothing, shoes, and accessories for both men and women