PBS Wisconsin is dedicated to enriching, educating, and entertaining a diverse audience through innovative public media. Serving as a vital resource for the community, PBS Wisconsin showcases local history, culture, and educational content, making it a staple for viewers across the state. With a mission to provide quality programming, PBS Wisconsin offers beloved national shows alongside locally produced content, emphasizing stories that reflect the unique essence of Wisconsin.

The organization engages over 1.3 million viewers and 966,000 digital participants monthly, supporting a range of educational initiatives, journalism, and community events. PBS Wisconsin produces diverse programming, from the heartwarming tales of "Wisconsin Life" to the engaging "Wisconsin Foodie," while also promoting educational resources focused on Wisconsin standards.

PBS Wisconsin values empathy, diversity, innovation, and editorial integrity, ensuring that its offerings resonate with and represent all voices within the community. By harnessing the power of public media, PBS Wisconsin fosters lifelong learning and cultural appreciation throughout the state.