WSimple is an online retail brand owned by Yellow Benefit Group, Unipessoal Lda. Its business focuses on the resale, trade and production of textiles, footwear and advertising gifts, with most products sourced from Spain, Italy, France and China. The store brings together a broad selection of goods for personal use, work and home.

Its fashion range includes clothing for men, women and children, as well as polos, sweatshirts, footwear, workwear and accessories. Home and décor products include lighting, mirrors, furniture, rugs, pots, bedding, cushions, throws and decorative panels. Customers can also browse indoor and outdoor furniture, garden sets, chairs, tables, parasols and exterior lighting. Further categories feature artwork, health and safety items, pet accessories, computer products and gourmet goods.

WSimple provides online shopping in euros, customer contact and order support, and a dedicated support line. The site advertises free shipping on orders over €50 and offers newsletter sign-up for updates and special sales. Its range combines practical essentials with furnishings and decorative products for a variety of spaces.