WSS Labs is a website and software service from Woodward Software Systems, focused on helping local businesses improve their online presence and customer communication. Its managed website service starts with research into a business and its local market. WSS Labs verifies available business information, develops a focused local search plan, and creates a complete, responsive website preview before the customer decides whether to proceed. The preview package includes a plain-English opportunity report and a visibility roadmap highlighting priorities for search, trust, and conversion.

After approval, customers can activate a managed website for $149 per month. The service includes hosting and security, managed edits, and a monthly local visibility report, with the business retaining ownership of its domain. WSS Labs emphasizes verified facts, clear service information, mobile-friendly pages, and direct paths for customers to call or request a quote. Preview requests do not publish a site or trigger a charge. For businesses needing additional customer communication support, WSS Labs also offers AnswerCrew, a separate workspace for calls, follow-up, and owner approvals.