Unclaimed brand
Period proof Period Underwear. Award Winning. Replace tampons, pads and menstrual cups with reusable WUKA period pants. Eco-friendly fabric and machine washable. Lots of styles - High Waist, Bikini, Lace and more. Featured on the BBC
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Hex Code
Color name
RGB
HSL
CMYK
#6A2A7B
Eminence
106, 42, 123
287, 49, 32
14, 66, 0, 52
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#473838
Matterhorn
71, 56, 56
0, 12, 25
0, 21, 21, 72
WUKA, founded in 2017, is a pioneering female-led brand dedicated to redefining menstrual health through comfort and sustainability. WUKA stands for "Wake Up Kick Ass," reflecting its mission to challenge taboos surrounding periods while promoting eco-friendly practices. The brand specializes in producing the UK’s first reusable and leak-proof period wear, offering an extensive range of products that include period pants for different flow levels, sizes, and styles—from midi briefs to high-waisted swimwear. Additionally, WUKA provides reusable period pads, cycle sets, and gifts aimed at supporting women and teens through their menstrual journeys.
At the core of WUKA's philosophy is the belief that sustainability is a necessity, not a luxury. The brand prioritizes eco-conscious choices and body positivity, ensuring that their products are not only environmentally friendly but also super comfortable. WUKA’s commitment to accessibility and reducing waste illustrates a holistic approach to health and environmental responsibility, making them a leader in the period product market.
Brand industry
Health
Company type
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Year founded
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Company size
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Reusable period underwear
Period swimwear
Teen first-period kits
Menstrual cycle care
Period education and stigma reduction
How do I download the WUKA logo?
The WUKA logo comes in one version: a logo. Download as SVG or transparent PNG.
What does WUKA's branding look like?
The WUKA wordmark is a distinctive black, all-lowercase custom mark with chunky, rounded forms and a lively, slightly irregular silhouette. Its visual system pairs bold, friendly lettering with high-energy lime green, hot pink, black, and warm cream; product and lifestyle photography, playful illustrated motifs, and clear, compact layouts keep the look youthful and approachable.
What are WUKA's brand colors?
The WUKA color palette uses the hex codes #6A2A7B, #FFFFFF and #473838.
The WUKA name, logos and brand assets are trademarks of WUKA and its affiliates. Brandfetch isn't affiliated with or endorsed by WUKA. Their use is subject to WUKA's brand guidelines.
