Unclaimed brand
WURM makes bold, weird, and wildly fun fishing lures for laid-back anglers. No pressure, just good vibes, loud colors, and a whole lotta Bite Me energy.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FF18B8
Shocking Pink
255, 24, 184
318, 100, 55
0, 91, 28, 0
#4C351F
Metallic Bronze
76, 53, 31
29, 42, 21
0, 30, 59, 70
#5389DC
Havelock Blue
83, 137, 220
216, 66, 59
62, 38, 0, 14
WURM is a fishing lure brand built around making time on the water more relaxed, playful, and fun. Its bold colors, unusual shapes, and humorous product names are designed to stand out while appealing to anglers who value good vibes over pressure or ego. WURM says its lures are made for fun-first fishing, whether customers are targeting panfish or bass or simply enjoying a peaceful outing.
The featured product, Stickity Split, is a continuous 32-inch stick bait that anglers can split to create the size they want. It comes in eight colors, ranging from natural choices such as Green Pumpkin Magic, Baby Bass, and Watermelon Red Fleck to brighter options including Bubblegum and Chartreuse/Aqua with Silver Fleck. WURM describes the bait as pocket-friendly and promotes it as a playful alternative to real worms.
The brand also shares product news and fishing content through social media, offers a newsletter with special offers and early product updates, and provides information on where to buy its lures.
Brand industry
Sports
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the wurmfishing.com logo?
What does the wurmfishing.com logo look like?
The WURM wordmark is a compact, hot-pink hand-drawn squiggle, paired with a distinctive repeating pink wave stripe that signals the brand’s playful fishing identity.
What are wurmfishing.com's brand colors?
The wurmfishing.com color palette uses the hex codes #FF18B8, #4C351F and #5389DC.
Soft-plastic fishing lures
Oversized stick baits
Bass fishing tackle
Panfish lures
High-visibility lure colors
The wurmfishing.com name, logos and brand assets are trademarks of wurmfishing.com and its affiliates. Brandfetch isn't affiliated with or endorsed by wurmfishing.com. Their use is subject to wurmfishing.com's brand guidelines.
