WWF (formerly World Wildlife Fund) is a renowned brand that focuses on the conservation of natural habitats, wildlife, and endangered species. With a strong mission in Cambodia, WWF aims to ensure the active participation and support of people in conserving the country's rich biological diversity. Through the promotion of sustainable use of natural resources, WWF-Cambodia creates new opportunities that benefit local communities and contribute to poverty reduction in the Kingdom of Cambodia.

The organization is dedicated to safeguarding the future of iconic species, such as the Irrawaddy Dolphins, and reintroducing Tigers to their natural habitat in Cambodia. WWF-Cambodia keeps the public informed through its news and publications, featuring key achievements, Earth Hour campaigns, and efforts to combat wildlife trafficking. Its collaborative approach involves engaging with partners, implementing sustainable livelihoods, enforcing protected areas and laws, conducting wildlife research and monitoring, and engaging in spatial planning and private sector engagement.

By working towards sustainable practices and community engagement, WWF-Cambodia ensures the preservation of biodiversity and a better future for both people and nature