The Mediterranean Marine Initiative, part of the World Wildlife Fund (WWF), is dedicated to the sustainable management of marine resources and the protection of biodiversity in the Mediterranean region. This collaborative effort unites various WWF offices across the area to drive transformative changes in marine conservation. Their key focus areas include promoting a sustainable blue economy, enhancing fisheries management, and establishing marine protected areas (MPAs) to safeguard vital habitats.

The initiative also addresses the pressing issue of plastic pollution, advocating for reduced plastic consumption and promoting awareness of its detrimental impact on wildlife and ecosystems. By mobilizing society and engaging stakeholders, WWF works diligently to create supportive conditions for effective conservation efforts across the Mediterranean. With an emphasis on collaboration and innovative solutions, the Mediterranean Marine Initiative aims to secure a sustainable future for both the region's diverse marine life and the communities that depend on these resources. Through their work, they strive to foster a harmonious relationship between people and nature.