WWF, also known as the World Wide Fund for Nature, is a global brand dedicated to conservation and preserving our planet's biodiversity. With a presence in over 100 countries and nearly four million supporters, WWF works tirelessly to protect wildlife and their habitats. In Pakistan, WWF is represented by WWF-Pakistan, which was established in 1970.

Their mission is to create a future where people can live harmoniously with nature by preserving genetic, species, and ecosystem diversity. They also focus on ensuring the sustainable use of renewable natural resources, reducing pollution, and promoting responsible resource consumption. WWF-Pakistan operates through a network of 20 offices across the country, staffed by a dedicated team of approximately 250 individuals.

Their headquarters is in Lahore, with regional and project offices strategically located throughout Pakistan. With over 50 years of conservation work in Pakistan, WWF-Pakistan continues to address the pressing conservation challenges facing the country. They aim to bridge awareness and knowledge gaps among the government and the public, working towards a future where wildlife thrives and our planet is protected for future generations