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WWF-SASSI drives sustainable change in the local seafood industry, informing and inspiring consumers to make sustainable seafood choices and working with suppliers and seafood vendors – addressing all aspects of the supply chain.
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Hex Code
Color name
RGB
HSL
CMYK
#71A423
Olive Drab
113, 164, 35
84, 65, 39
31, 0, 79, 36
#95D7F9
Malibu
149, 215, 249
200, 89, 78
40, 14, 0, 2
#1E2E5C
Cello
30, 46, 92
225, 51, 24
67, 50, 0, 64
WWF-SASSI, the World Wildlife Fund’s Southern African Sustainable Seafood Initiative, is dedicated to promoting responsible fishing and farming practices to safeguard our oceans and heritage. Addressing the pressing issue of unsustainable fishing, WWF-SASSI empowers consumers and businesses to make informed seafood choices that protect marine ecosystems. Their resources include a comprehensive SASSI list, seafood solutions, and partnerships with chefs, schools, and community champions to foster sustainable seafood recipes and practices.
As South Africa’s oceans face significant threats from overfishing, habitat destruction, and climate change, WWF-SASSI emphasizes the importance of marine protected areas (MPAs) and advocates for healthier marine ecosystems to ensure fish populations can recover. The initiative invites seafood lovers and the general public to join a movement focused on environmental awareness and conservation, reaffirming the role of sustainable practices in preserving the cultural, economic, and ecological significance of our oceans for future generations. Together, we can combat the challenges facing our seas and contribute to a more resilient marine environment.
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The WWF SASSI name, logos and brand assets are trademarks of WWF SASSI and its affiliates. Brandfetch isn't affiliated with or endorsed by WWF SASSI. Their use is subject to WWF SASSI's brand guidelines.
