Pomorze Zachodnie | Szczecin is a regional brand that represents the West Pomeranian Voivodeship and the city of Szczecin. The brand aims to showcase the region's investment opportunities, European funds, and various programs for development. They offer a wide range of products and services to support the region's growth and promote its unique attractions.

One of the key offerings is the Główny Punkt Informacyjny (Main Information Point), which provides assistance and guidance to entrepreneurs and stakeholders interested in investing in the region. They also have programs such as the Regional Operational Program and the Rural Development Program, which provide funding for projects in different sectors including technology, fishing, and maritime affairs. Additionally, Pomorze Zachodnie | Szczecin encourages cultural and social activities through initiatives like the Pol’and’Rock Festival, where visitors can enjoy live performances and experience the region's vibrant atmosphere.

The brand also promotes eco-friendly practices and supports NGOs that focus on ecology and preventive research. Overall, Pomorze Zachodnie | Szczecin is dedicated to showcasing the region's potential, supporting its development, and creating a dynamic and sustainable environment for residents and visitors alike