Xander Creative is an Indonesia-based targeted viral agency that helps brands attract relevant attention and connect it to measurable goals. Describing itself as an attention and impact infrastructure company, Xander combines strategy, creative development, and large-scale content distribution to create content with viral potential for defined audiences. Its services include daily short-form video and social content for platforms such as TikTok, Instagram Reels, and YouTube.

The agency also develops Brand Persona Accounts: brand-owned social channels that use a recognizable personality and recurring creator-style formats. For campaigns, Xander offers KOC (Key Opinion Consumer) programs, coordinating content from real people and distributing it through networks of hundreds or thousands of accounts, depending on campaign scope, audience, platform, and objectives. Xander presents its daily content service with guaranteed views and growth, and promotes campaign KPI guarantees.

Its stated aim is to help brands communicate less like conventional advertisers and more like creators, while pursuing clear outcomes. The company is based in Jakarta and invites brands to collaborate on tailored campaigns