Xenitra Limited
@xenitra.com
Xenitra Limited is an Australian business listed on the Australian Securities Exchange (formerly, Aumake Limited) providing Asian customers with leading FMCG products distributed through a multichannel distribution network. We’ve pioneered a trusted Asian market access ecosystem and delivered over $70m in sales for our international brand partners since FY24. Our ecommerce and B2B channels to Asian market consumers are active for more than 25 global brands offering hundreds of high velocity SKUs through a network of more than 100 online storefronts. We have deep expertise in sales and marketing of functional nutritional products, nutraceuticals and personal care. We have now expanded into the fast-growing OTC Medicine category.
Xenitra Limited's Company Logos
Xenitra Limited's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CF2E2E
Persian Red
207, 46, 46
0, 64, 50
0, 78, 78, 19
#231F20
Thunder
35, 31, 32
345, 6, 13
0, 11, 9, 86
#FAACA8
Rose Bud
250, 172, 168
3, 89, 82
0, 31, 33, 2
About Xenitra Limited
Xenitra Limited (ASX: XEN) connects premium global consumer brands with high-growth Asian markets, with a focus on China. The company specialises in fast-moving consumer goods, nutraceuticals, over-the-counter medicines and personal care products. Its portfolio includes functional and medical foods, such as infant formula, vitamins, minerals and supplements, as well as non-prescription medicines and complementary products.
Xenitra brings these products to market through a channel-optimised sales ecosystem spanning business-to-business trading, retail distribution and major Chinese ecommerce platforms. Its proprietary platform supports market integration, marketing insights and sales growth, while blockchain-enabled real-world asset tokenisation links products to a closed distribution ecosystem. The company reports more than 25 brand partners, over 200 online storefronts and more than 500 tokenised distribution partners. It also reports total sales exceeding $70 million since 2024.
Headquartered in Brisbane, Australia, Xenitra is listed on the Australian Securities Exchange. Its business combines product distribution and digital sales infrastructure to help international brands reach consumers through established online and business channels in China.
Brand industry
E-commerce and Shopping
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