Based in Brescia, Italy, the retailer serves customers seeking pharmacy, personal care, and wellness items through a broad, organised selection. Its range includes over-the-counter medicines, homeopathic remedies, supplements, herbal products, cosmetics, perfumes, veterinary products, and items for babies and children.

The catalogue spans health and beauty needs, from skincare, haircare, oral hygiene, and sun protection to vitamins, sports nutrition, and products for digestion, seasonal allergies, and joint care. Customers can also find medical supplies, first-aid products, diagnostic devices, orthopaedic goods, and equipment for home care. The website features brands such as Solgar, Isdin, Guna, and Metagenics, alongside seasonal and popular product selections. xFarma.it promotes online offers, including discounts on selected products and a free-shipping threshold stated at €69.90. The shop provides customer support by email, phone, and WhatsApp, as well as information on payment, delivery, returns, and refunds. It offers Italian, English, and Spanish language options.