Xico is a vibrant brand dedicated to fostering positive change through art and culture while supporting emerging talent. The brand is centered around Xico, a character that embodies creativity and innovation, offering a commercial platform for artistic expression. Xico collaborates with various ambassadors, including talented individuals like Adriana Macías, a motivational speaker, and Luis Álvarez, the first triathlete to conquer all Ironman events globally. Additionally, Xico has partnered with artists like Victor Mora and Adnan Galva, showcasing diverse forms of artistic talent, from graphic design to neo-folkloric murals.

The brand features a unique collection of art toys, including Xico Talavera, Tehuanita, and Calavera, serving as both collectibles and creative expressions. Xico also supports pop music groups that promote positivity among youth, embodying its mission to uplift and inspire. Visit the Xico online store for an array of products that celebrate art, culture, and creativity while encouraging personal growth and resilience in the face of challenges.