Xilugs is a handmade watch-strap brand with a workshop in Hanoi, Vietnam. Each strap is made to order, cut to the customer’s specifications and shaped through an 18-step process, with hand saddle-stitching. Customers can select lug widths from 16mm to 26mm, along with strap length and stitching; orders are made in approximately three to five days.

The collection spans regular leathers, exotic leathers and non-leather materials. Options include calfskin, cowhide, goatskin, Italian bull leather, Nappa, alligator, ostrich, lizard, shark, beaver tail, canvas and sailcloth. Styles include classic, racing, rally, patina, veg-tanned and dress straps, in flat or padded designs and a range of finishes and colors. Xilugs also offers interactive tools to design a custom strap or configure a rally strap with a live preview, as well as a bespoke-piece request service. Its products are available individually, with listed prices varying by material and design. Through made-to-order craftsmanship and personalized choices, the brand focuses on watch straps tailored to individual wrists and preferences.