Xingjun is an online retailer focused on football and sports-inspired apparel for fans of national teams and clubs around the world. Its extensive selection covers international sides across Europe, South America, North America, Africa, and Asia, alongside clubs from major leagues including the Premier League, LaLiga, Ligue 1, Bundesliga, Serie A, MLS, and others. The store also features NBA merchandise and Formula 1 racing suits.

Products include current-season jerseys, player-version and fan-version shirts, classic retro jerseys, children’s and women’s sizes, training tops, shorts, and windbreakers or jackets. Examples shown include kits for Real Madrid, Barcelona, Liverpool, Spain, and Germany, as well as basketball apparel for teams such as the Los Angeles Lakers and Houston Rockets. The site highlights new-season collections, sale items, and themed designs, including anniversary and city-edition products. Customers can check orders through the website, and the store states that items with quality problems are eligible for replacement. It also provides guidance for PayPal customers to contact the retailer through WhatsApp.