XLMOTO is a Swedish online motorcycle retailer and part of Pierce AB, based in Stockholm. The brand serves riders at every experience level, from beginners to professionals, with products for both motorcycles and their riders. Its catalogue includes helmets, protective clothing, boots, gloves and body armour, alongside motorcycle parts such as brakes, tyres, engines, suspension, batteries, lighting and exhaust systems. Riders can also shop for tools, garage and transport equipment, luggage, electronics, cleaning products, outdoor gear and casual clothing. Products span riding styles including adventure touring, classic, custom, urban and sport.

XLMOTO offers a Fit My Bike feature that helps customers find parts compatible with their motorcycle by selecting its make, year and model. The retailer highlights competitive pricing, a price guarantee within 14 days of purchase, worldwide delivery and free shipping on orders over SEK 1,500, subject to exclusions. Customers can return eligible orders within 60 days, with return fees applying.