เท่อย่างไทย โดย ไฟ-ฟ้า ทีทีบี is a youth development and cultural education initiative organized by the ttb Foundation. For more than 54 years, the program has encouraged young people to appreciate and preserve Thai identity while building skills for everyday life. Its activities combine learning with opportunities to think creatively and put ideas into practice, with a focus on Thai manners, confident public speaking, and creative use of the Thai language.

The program also promotes financial knowledge and understanding, aiming to help participants develop positive, sustainable money habits. Its competitions include Thai manners, reading and speaking skills, and the “Cool Means No Bullying” project category, which supports self-expression, creativity, and a more welcoming society. Participants can compete for a royal trophy presented in the name of Her Royal Highness Princess Maha Chakri Sirindhorn, as well as educational scholarships.

Through these offerings, เท่อย่างไทย helps young people develop a broad range of abilities while strengthening cultural awareness and encouraging constructive contributions to their communities