Natural Journeys is a tour company based in Yekaterinburg, organizing active travel across the Ural region. Operating since 2015 under the Natural Journeys and Uralrafting brands, the company offers trips for individuals, families, groups, and corporate teams, with options suited to beginners and experienced travelers. Its year-round programs explore destinations in Sverdlovsk and Chelyabinsk regions, Bashkortostan, Perm Krai, and other parts of the Urals.

Tours span river rafting, trekking, hiking and mountain ascents, ski and snowmobile trips, all-terrain vehicle excursions, bus and sightseeing tours, gastronomic experiences, expeditions, and combined itineraries. Travelers can choose one-day outings, weekend adventures, or customized individual and group programs. Featured experiences include routes along the Chusovaya River and visits to Ural landscapes such as Taganay, Olenyi Ruchyi, and Iremel.

The company also organizes corporate events and can arrange additional services, including accommodation, meals, excursions, and activities. Natural Journeys works directly with tour organizers and provides transfers and licensed instructors. Its team helps guests select routes and formats according to their interests and budget.