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Zapovednaya Strana is a dedicated online center focused on enhancing conservation practices within Russia's protected areas. Established in response to a necessity for collaboration among professionals in the environmental sector, the organization serves as a vital hub for over 110 experts in nature conservation, including directors and prominent personnel from protected nature territories. The center aims to foster horizontal connections among its community, facilitating the exchange of best practices, discussing critical issues, and organizing events to develop a unified voice for conservation efforts.

Alongside promoting professional growth, Zapovednaya Strana emphasizes the importance of identifying and advancing promising individuals within the field. This initiative aims to elevate the prestige of conservation professions and improve training systems for employees in nature reserves. Furthermore, the center provides methodological and consultative support to optimize operational effectiveness in protected area management. With its comprehensive approach, Zapovednaya Strana is dedicated to championing conservation efforts and enhancing the capabilities of Russia's environmental workforce.